Know Before You Post
Practical guides on spotting controversy risk in comedy, ad campaigns, and public statements before they go live in India.
How to Avoid Content Backlash in India: A Practical Guide for Creators and Brands
A step-by-step guide to spotting controversy risk in comedy, ads, and public statements before they go live in India's fast-moving social media climate.
Read article →Testing Comedy Scripts for Backlash Risk Before You Film
Why comedians and content teams are running scripts through a risk check before shooting, and how to tell the difference between edgy and career-ending.
Read article →7 Cultural Sensitivity Mistakes That Get Indian Brand Campaigns Cancelled
The recurring patterns behind Indian ad campaigns that trigger boycotts — and how brand and marketing teams can catch them before launch.
Read article →How Public Figures Can Pressure-Test a Speech Before It Becomes a Headline
A framework for politicians, spokespeople, and policy communicators to check a speech or statement for controversy risk before delivering it.
Read article →The Anatomy of an Online Pile-On: How Controversy Spreads in India
How a single clip or quote turns into a national controversy in India, mapped stage by stage — and where teams can intervene earliest.
Read article →The Pre-Publish Checklist: 10 Questions to Ask Before Any Content Goes Live
A practical checklist for creators, brand teams, and communicators to run before publishing scripts, ads, or public statements in India.
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